Kenya’s film industry is poised for significant development as Youth, Arts, and Sports Cabinet Secretary Ababu Namwamba has inked a groundbreaking agreement with Invention Studios CEO Nicky Weinstock. The deal, signed in Los Angeles, aims to harness the expertise of Hollywood filmmakers to drive Kenya’s film industry forward under the ambitious Talanta Hela agenda.

Just a day after a historic partnership with the NBA in New York to foster basketball growth, Namwamba announced the new agreement on his X account, expressing his delight in securing this transformative collaboration. The partnership with Invention Studios CEO Nicky Weinstock holds the promise of propelling Kenya’s film industry to new heights.

The memorandum of understanding (MoU) signed between Kenya and the NBA on Friday seeks to deliver basketball development programs in the country. This comprehensive initiative includes the training of teachers as certified basketball coaches and the identification of grassroots-level talent through scout programs. Additionally, the Sports ministry and the NBA plan to establish basketball courts in schools, communities, and neighborhoods, as well as an arena to host competitions.

Moreover, the NBA’s commitment to the growth of basketball in Kenya goes beyond the on-ground efforts. In November 2023, the NBA is set to open an office in Nairobi, solidifying its presence and dedication to the development of the sport within the country.

With the signing of the agreement with Invention Studios, the Kenyan film industry is set to benefit from the expertise and experience of Hollywood filmmakers. This collaboration holds the potential to enhance the quality of Kenyan films, expand the reach of local productions, and open up opportunities for international collaborations.

The Talanta Hela agenda, which is at the core of this partnership, aims to harness the abundant talent in Kenya’s arts and entertainment industry, offering a platform for aspiring filmmakers to showcase their creativity and contribute to the growth of the sector.

As Kenya’s film industry enters a new era of growth and collaboration, the agreement between the Youth, Arts, and Sports Ministry and Invention Studios CEO Nicky Weinstock marks a significant milestone in the country’s cultural landscape. The combined efforts of Hollywood filmmakers and local talents will undoubtedly pave the way for the emergence of captivating storytelling, innovative filmmaking techniques, and an industry that showcases the rich diversity and narratives of Kenya on the global stage.