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Play to WinA concise evidence summary of Jambo! Radio's community reach, programming impact, and social value — prepared for advertisers, sponsors, funders, trustees, and strategic partners.
REPORTING PERIOD: Q1 · DEC 1, 2025 – FEB 28, 2026"Jambo! Radio Scotland combines global audience reach with local community development, acting simultaneously as a broadcaster and a community hub"
KEY INSIGHT — IMPACT CLARITY SNAPSHOT 2026Jambo Radio is a Scotland-based community digital radio station with a global reach. Founded to serve diaspora communities, the station provides an authentic platform for cultural dialogue, community storytelling, health education, and skills development. Jambo Radio goes beyond broadcasting — it is a community infrastructure that empowers underrepresented voices across Scotland and internationally.
Its distinct value lies in the combination of a Scottish community base, international diaspora reach, and visible volunteer-led social value. Jambo Radio acts simultaneously as a broadcaster and a community platform — a rare and fundable combination.
"Jambo Radio is more than a radio station. It is a space where diaspora communities hear themselves reflected, where young people discover career paths, where health information reaches those who need it most — delivered in a voice and context they trust."
IMPACT CLARITY SNAPSHOT 2026While 89% of listener minutes originate from the UK — reflecting Jambo Radio's core Scotland-based audience — the station simultaneously reaches diaspora communities across 175 countries including Kenya, Ghana, Nigeria, Cameroon, Zimbabwe, and beyond. This dual local-global reach is distinctive and demonstrates authentic transnational community value.
Jambo Radio delivers 15 hours of live programming weekly across approximately 21 shows, covering news, culture, health, and community affairs. Each programme is deliberately designed to reflect and serve the needs of its diverse audience.
Jambo Radio's highest-engagement programme — broad, family-friendly format covering African news, history, food, and culture. Drives the widest cross-community audience and sustained weekly listening.
Dedicated health education for the Black community. Broadcast 3× per week in the peak 1pm–7pm slot, driving measurable listener spikes and demonstrating clear community demand.
Music and cultural programming celebrating African musical heritage — connecting diaspora communities through shared cultural identity and sound.
Listener peaks consistently occur between 1pm and 7pm, with Tuesday and Thursday afternoons recording the highest engagement — driven by PHH broadcast days. Figures show average listeners per hour.
| TIME SLOT | SUN | MON | TUE | WED | THU | FRI | SAT |
|---|---|---|---|---|---|---|---|
| 00:00 - 07:00 | 2.5 | 2.4 | 2.6 | 2.1 | 2.5 | 2.6 | 2.1 |
| 07:00 - 11:00 | 2.9 | 3.8 | 3.8 | 3.8 | 3.8 | 4.6 | 3.2 |
| 11:00 - 13:00 | 3.4 | 4.3 | 5.4 | 4.3 | 5.4 | 6.0 | 6.9 |
| 13:00 - 19:00 ★ | 3.6 | 4.2 | 6.0 | 6.0 | 6.8 | 4.5 | 4.4 |
| 19:00 - 00:00 | 3.3 | 3.8 | 3.7 | 3.7 | 5.1 | 4.1 | 3.5 |
Creates visibility for communities often overlooked by mainstream channels. Every broadcast is an act of representation.
Supports volunteers through real-world broadcasting, administration, and professional development across multiple disciplines.
Delivers culturally relevant health content for Black communities — addressing a documented gap in accessible, trusted information.
unique listeners in a single quarter — evidence of sustained, loyal audience engagement that funders and partners can point to with confidence.
PHH's measurable listener spikes provide a credible basis for dedicated health programming funding — with data to back it. Culturally relevant health content reaches communities that mainstream provision consistently misses.
15 volunteers gaining multi-disciplinary skills represents clear, fundable social value. Each pathway is a measurable employment outcome that should be foregrounded in funding applications.
A Scotland-based station with an audience across 175 countries is a compelling, differentiated proposition for both local and diaspora-focused funders at national and international level.
Listener testimony, volunteer stories, and a light-touch monthly impact log would powerfully complement this data — turning numbers into narrative for funders who need to feel the impact, not just read it.
